Privacy Policy

Effective Date: August 24, 2026

The AI Business Coach respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we may collect, how and why we use it, how we keep it secure, and your rights under UK data protection law.

1. Who we are

The AI Business Coach provides AI coaching, consultancy and training to organisations, helping them adopt artificial intelligence practically, responsibly and with a focus on measurable business value.

For the purposes of UK data protection law, The AI Business Coach is responsible for the personal information described in this Privacy Policy.

You can contact us about privacy or the use of your personal information at:

Email: info@theaibusinesscoach.org
Website: www.theaibusinesscoach.org

2. Information we may collect

Depending on how you interact with us, we may collect information including:

your name;
your job title and organisation;
your business email address and telephone number;
information you provide when contacting us or making an enquiry;
correspondence between you and The AI Business Coach;
information you provide when participating in a consultation, survey, assessment, training programme or other service;
information about your organisation's AI use, needs, challenges or priorities where relevant to services we provide; and
limited technical information generated when you use our website, where applicable.

We only seek to collect information that is relevant and necessary for the purpose for which it is being used.

3. How We Use Your Personal Data

We may use your personal information to:

respond to enquiries and communicate with you;
understand your organisation's requirements;
arrange and provide coaching, consultancy, assessments or training;
prepare proposals, recommendations, reports or other agreed deliverables;
administer our relationship with clients and prospective clients;
maintain appropriate business and financial records;
improve our services and understand how clients use them;
maintain the security and effective operation of our website and business systems; and
meet legal, regulatory or contractual obligations.

We will not use your personal information for purposes that are incompatible with those described above without an appropriate reason or, where required, your consent.

4. Our Lawful Basis for Using Your Information

UK data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:

Contract – where processing is necessary to provide services you have requested or to take steps before entering into a contract.

Legitimate interests – where it is reasonably necessary to operate and develop The AI Business Coach, respond to business enquiries, maintain client relationships or communicate with relevant business contacts, provided those interests do not override your rights and interests.

Legal obligation – where we need to process information to comply with a legal requirement, such as maintaining certain financial or business records.

Consent – where we have specifically asked for your consent, for example for certain types of marketing communication or optional website technologies where consent is required.

Where we rely on consent, you can withdraw that consent at any time.

5. Information Provided Through Our Services

Some of our services may involve surveys, assessments, workshops or discussions designed to understand how an organisation currently uses AI, employee confidence and capability, working practices and potential opportunities for improvement.

Where personal information is collected as part of this work, we will only use it for the agreed purpose and will seek to minimise the personal information collected.

Where appropriate, findings provided to organisational clients may be aggregated or anonymised so that the focus remains on organisational patterns, opportunities and development needs rather than unnecessary identification of individual employees.

Specific arrangements may also be agreed with clients depending on the nature of the engagement and the information involved.

6. Sharing Your Information

We do not sell your personal information.

We may use trusted third-party providers to support the operation of our business, such as website hosting, email, cloud storage, communications, accounting or other business technology providers.

These providers may process personal information on our behalf where necessary to provide their services.

We may also disclose information where required by law, regulation, legal proceedings or a competent authority.

Where we use suppliers that process personal information outside the UK, we will take appropriate steps to ensure that relevant data protection safeguards are in place.

7. Use of AI Within Our Own Services

As an AI consultancy, we believe it is important to be transparent about our own use of AI.

We may use approved AI tools to support aspects of our work, such as research, analysis, drafting, structuring information and developing materials.

We take reasonable steps to protect confidential and personal information when using AI tools and apply human review and judgement to AI-assisted work.

We do not regard the use of AI as replacing our responsibility for the professional services and outputs we provide.

8. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining appropriate business records, dealing with queries or disputes and meeting legal, accounting or regulatory requirements.

Different types of information may therefore be retained for different periods.

When information is no longer required, we will take reasonable steps to delete it securely or anonymise it.

9. Keeping Your Information Secure

We take reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

Access to personal information is limited to those who have a legitimate need to use it.

No method of electronic storage or transmission is completely secure, but we take proportionate steps to protect the information entrusted to us.

10. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights over your personal information. These may include the right to:

ask for a copy of personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information in certain circumstances;
ask us to restrict how we use your information;
object to certain uses of your personal information;
receive certain information in a portable format; and
withdraw consent where we rely on consent to process your information.

Not every right applies in every situation.

To exercise any of these rights, contact:

info@theaibusinesscoach.org

You will not normally have to pay a fee to exercise your data protection rights.

11. Marketing Communications

Where we send marketing communications, we will do so in accordance with applicable data protection and electronic marketing rules.

You can ask us to stop sending marketing communications at any time by contacting us or using any unsubscribe facility provided.

Stopping marketing communications will not prevent us from contacting you where necessary in relation to an existing enquiry, contract or service.

12. Cookies and Website Technologies

Our website may use cookies and similar technologies that are necessary for the website to function correctly.

We may also use optional technologies to understand how visitors use the website and help us improve its performance.

Where consent is legally required for non-essential cookies or similar technologies, these should not be activated until you have made your choice.

You can manage your preferences through the cookie controls provided on the website, where applicable.

This section needs checking against what Wix is actually setting on your site before publication. ICO guidance requires businesses to explain cookies and generally obtain consent before non-essential cookies are placed, although strictly necessary technologies are treated differently.

13. Links to Other Websites

Our website may contain links to websites operated by other organisations.

The AI Business Coach is not responsible for the privacy practices of external websites. We recommend reviewing their privacy information before providing personal information to them.